Career Highlights

Interim engagements in Product Management and Product Ownership — covering maternity, sick or sabbatical leave, or bridging between two permanent hires. Productive from day one: keeping roadmaps moving, stakeholders aligned, and engineering teams shipping.

Led strategy and delivery of Eazle Advise, a global AI-powered sales application serving markets across the UK, Italy, and South Africa. Integrated ML-driven insights to lift visits per day, retail execution quality, and route compliance — directly impacting the bottom line for Heineken's worldwide sales force. Held the senior product seat across data science, engineering, and regional sales leadership in three markets.

Acted as interim Product Lead and Head of Product across diverse clients — running due diligence for investment decisions, restructuring teams and ways of working, and shipping go-to-market strategies. Embedded for multi-month engagements across scale-ups and growth-stage businesses — the same shape of work I now do under Venema Consulting & Innovatie. Co-hosted the Product Circle meetup community, sharing product thinking beyond individual client engagements.

Built the product team and data product vision from the ground up. Delivered the RGN DataHub: a queryable data lake processing billions of daily transactions. Achieved ~20% cost savings and ~25% time efficiency across the cloud and data landscape, collaborating with analysts, engineers, and data scientists globally. Shaped the product capability for the data domain — translating enterprise data strategy into a roadmap teams could actually execute on.

Relocated to Sydney to reimagine the applicant journey within JobAdder's ATS. Proposed and validated a candidate-centric strategic pivot through market research, customer analysis, and data — shifting the product's focus from recruiter-first to candidate-first.

Launched the first two enterprise customers (Etos & Gall&Gall) onto a new Product-as-a-Service career site platform. Delivered 50% reduction in development time per new Talent Acquisition site.

Stepped into the CFO Office to manage data completeness and integrity for Rabobank's financial data warehouse — a short but sharp introduction to enterprise data governance.

Led application migration, integration, and software rollout projects across international offices. Configured financial software and delivered training to teams worldwide — where my career in tech began.

Qualitative research into IT innovation inside complex R&D departments — interviewing leaders at KPN, Philips, and Shell. The graduation project that set me up for the move into product and tech.

Studied innovation effectiveness, cross-functional collaboration, and company culture inside a global engineering & construction firm — my first inside view of how innovation moves through a large organisation.